DIGITAL MARKETING MAGAZINE

Digital Marketing Articles and Resources aimed to help you get better results online.

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Understanding Digital Marketing

If you’re reading this, chances are you’re interested in learning about digital marketing. Maybe you’re a business owner who wants to know how to get people to come and

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Acquire

Should I Stop Running Google Ads

It’s true that Google Ads can help to make or break a company’s advertising success online. It’s also true that most small to medium-sized business owners aren’t well-versed in

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Acquire

Are Google Ads Worth It 

On average, 92% of people use Google as their primary search engine, which means that if you’re part of this population, you’ve probably seen a Google ad at some

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Acquire

Effortlessly Win With Google Ads!

If you’re reading this, then the chances are that you’ve heard all about pay-per-click advertising and Google Ads – the leading PPC advertising platform. But how can you win

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I have identified specifically who my product or service is for and—more importantly—who it’s not for.*
I know how to talk about my product/service in a way that resonates with my target market.
I’ve studied the key frustrations my target market experiences and know how to address them.
I know how likely customers are to buy based on the channel they used to find my business.
I know how much it costs to convert a customer from each distribution channel I use to promote my business.
I monitor my marketing efforts so I know how effective they are in reaching our target market.
In my marketing content, I often test copy and visual design, and then measure what gets the best response
I understand who my competition is and how our product or service is differentiated.
I have a clear value proposition for my customers, one that speaks to them and is consistently effective.