Email marketing is fast growing into a formidable marketing campaign. Thanks to the over 4 billion daily email users, more companies are now paying attention to email marketing. In fact, about 33% of businesses are increasing their email marketing budgets.

As more people prefer receiving marketing content in their emails, who wouldn’t want to go for an email marketing campaign? In this article, we’ll discuss why you should consider email marketing and ways to double your email marketing campaign results.

Let’s get right into it.

What are the advantages of email marketing?

Email Marketing

Email marketing is fast growing to be a successful marketing campaign. With a Return on Investment (ROI) of $44 for every $1 spent, there’s no reason why you wouldn’t incorporate email into your marketing campaigns.

If you’re not yet convinced, here are five benefits that set apart this lucrative marketing campaign are;

Email marketing has multiple advantages over other marketing campaigns. To enjoy these benefits, you must know how to send the right emails at the right time. So what improvements can you make to send out your email campaign like a pro?

How To Send Emails Like A Pro And Double Results

You have already built your email list. You’ve even sent some emails, but they haven’t met the industry’s ROI target. What improvements can you make to double up your campaign results?

Some of the areas you should consider improving are;

Avoiding The Spam List

Email marketing campaigns may end up on the spam list depending on the number of subscribers you have and the frequency of sending the campaigns. For instance, a blog post with 2,000 subscribers can send email marketing campaigns twice or thrice a week, but this would feel like spam if it had 500 subscribers.

Other ways of avoiding the spam list are;

No marketing campaign is effective if it ends in the spam folder.

Create Lead Magnets

Optimise Email Marketing Performance

As the name states, lead magnets aim to generate a steady client base. They work by offering free relevant content to your prospects in exchange for their email addresses. You can provide such content in multiple ways, including;

So, how can you generate, convert and retain leads?

The success of your email marketing campaign is gauged by how you convert prospects to buyers.

Email Marketing Metrics You Should Track

Email marketing helps you build relationships with your audience and increase sales. You need to check specific metrics to ensure your campaign delivers results. Below are metrics to track with your campaign and how to improve on these metrics to double your email marketing campaign results.

Delivery Rate

The delivery rate shows the health of your email list. High delivery rates of 95% indicate that you are reaching your target audience. Customer relationship management software can help you calculate your delivery rate.

You need to do several things to reach a high delivery rate of 95%. They include;

Open Rate

Open rate is a crucial metric for measuring the success of your campaign. It delivers insights into the number of emails that clients open. Open rates help in engaging with your audience and securing valid clients.

To improve on this metric, you can;

Click-Through Rate

CTR showcases the number of people that clicked one or more links in your email marketing campaign. It plays a vital role in understanding your customer’s preferences and gauges the performance of your subject lines over time. A good CTR should be between 2.91% to 5.01%.

This crucial metric can be improved by;

Conversion Rate

Conversion rate measures the success of your email marketing campaign. It represents the percentage of the audience that opened your email marketing campaign and completed the desired call to action. Call to action includes purchasing a product, opting for a webinar, or signing up for a subscription list.

Perhaps, it is the most important metric for email marketers. To leverage the advantages of this metric, you can;

Reduce Email Unsubscribe Rate

Unsubscribe Rate

The unsubscribe rate highlights the number of people that have unsubscribed from your list. It is logical to have an unsubscribe rate of 0.5% utmost. If you have a higher rate, consider the following;

Wrap Up

A successful email marketing campaign requires you to send the right emails at the ideal time. While there are many best practices to double your campaign results, not all will give you the right ROI. So use the best tips to send emails provided above and then check the metrics to make sure you’re getting results. The metrics should give you an idea of what’s working and areas that need improvement.

I hope this article has provided clear guidelines for succeeding in your email marketing campaign. If you have any queries or questions, fire them over to us here, and we can help you double your email marketing results.

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